Social Media Content
Able Carry @ Local Green Festival
About the Project
In November 2024, Rintaro worked with Hong Kong-born backpack brand, Able Carry, to produce social content for their popup at the Local Green Festival. Although based in Hong Kong, Able Carry products currently hold a significant market within Japan, making its showcase at the festival a pivotal opportunity to engage with the community in Japan.
Local Green Festival is an event held annually in Yokohama, with the central concept as "Life with Green", featuring food or products that are eco-friendly along with live, stage performances from popular artists.
Able Carry, which uses recycled and responsibly sourced materials for their backpacks, collaborated with Rintaro to create a series of photos and 2 engaging reels.
Project Type
Social Media
Photo/Video
Year
2024
Role
Director
