Product Launch
Able Carry Max EDC
About the Project
In November 2024, Rintaro collaborated with Hong Kong-based backpack brand, Able Carry, to create a set of product photos and a feature reel coinciding with the launch of their latest backpack, the Max EDC.
Featuring 26L of compartment space with a flexible 3-compartment design, convenient easy access pockets, and Able Carry's unique "A-Frame" structure, the Max EDC is the one-in-all solution to any occasion, whether in the city or on the road during traveling.
The photos and video were created exactly with that central idea; while showcasing the various details of the bag, we highlighted the versatility of the bag by employing 3 different models for 3 different colors of the bag in 3 different locations. The video features a hectic urban commute, a strenuous gym workout, and a focused study session.
Project Type
Social Media
Photo/Video
Year
2024
Role
Director
